Friday, September 15, 2006

Foil vs. Foilboard

In the competition for consumer attention, which is better: foil or foilboard?

Foil and foilboard are both powerful tools for refreshing consumer interest and increasing product differentiation in the retail environment. Both provide a distinct visual snap that reinforces brand identity and elevates perceptions of value, quality and brand authenticity; and both are available in a variety of colors, patterns and sizes.

But for all of their similarities, there are significant technical differences between foil and foilboard, and the choice between the two is best made after careful consideration of the primary project requirements of quality, cost and time. capable of applying a non-tarnishing metallic foil print to paper, plastic or paperboard. more

Dennis Bacchetta
Diamondessence™